How to Launch a Medical Spa - Irnise F. Williams, Esq.

Launching a med spa can be a complex and challenging process, but with careful planning and execution, it can be a rewarding and lucrative business venture. Here are some steps you can take to launch a successful med spa:

1. Research and Develop a Concept

Medical spas provide non-surgical aesthetic treatments, including botox and dermal filler injections, fat reduction, laser hair removal, laser skin resurfacing, and tattoo removal.
Research can reveal what patients in your location lack and where the potential lies. You can always add services as your business grows.

2. Understand your Scope of Practice and Compliance Requirements

State laws vary regarding medical spa services. For example, in some states, an NP may administer botox independently, while others require them to be subject to a physician collaborative agreement. There are further restrictions on RNs and PAs. Also, consider your state’s Corporate Practice of Medicine law.
Book a consultation with our office to learn more.

3. Get Training

Proper training on the skills and services that you plan to offer is key.
Ensure that your trainers are well experienced and have received extensive training and practiced on many clients before they train you.

4. Find Funding

Many practitioners self-fund their practice, but you can consider leveraging credit to fund your business. If you are unsure if you will have a positive cash flow in the time needed to repay the loans, consider other options to fund your business.

5. Write a Business Plan

Understanding the overall financial picture of your med spa is essential in becoming profitable and sustainable. The business plan can help when obtaining funding as well.
A business plan should include income and cash flow statements, a balance sheet, and yearly projections. Several components go into each of these statements. The following resources may be helpful guides: Med Spa Business Planning: A Step-by-Step Guide, Medical Spa Business Plan: A Checklist for Aspiring Business Bosses

6. Choose an EMR System

Choose a HIPAA-compliant system that integrates with all the systems you plan to use to market and manage your practice.

i. You can request a demo from Aesthetic Record, Jane, Optimantra, and so many others.

7. Get in Compliance

Compliance is the practice of protecting your patients and your license.
The Five Key Elements of Business Compliance include new hire documents & processes, policies and procedures, training documentation, contracts, and website disclosures.

○ Looking to learn more? Reach out to our office so that we can help get your practice in compliance.

8. Get Insured

Obtain general liability insurance, professional liability insurance, and/or workers’ compensation insurance.

9. Create a Website

Your website should be easy to navigate with buttons and functions that always work.
Provide essential information about you, your practice, and your services.
Use sites like FIVERR and Upwork to find an affordable website developer, or check out our website developer.

10. Find a Location

Mobile may seem like the best option but consider the cost of travel and the time spent traveling between each patient.
Complete your market research to ensure that your practice is not in an oversaturated area.

11. Hire Staff and Implement Proper On-Boarding

When hiring, check an applicant’s references and verify their training.
Use an onboarding checklist to ensure you complete this process efficiently and effectively each time.

12. Develop a Marketing Plan

Decide how you will bring awareness to your business.
Create a Google Business Page.
Set up social media accounts to promote your business.
Consider running ads once you have a handle on your ideal customer.

Launching a med spa can be a complex process, but with careful planning and execution, it can be a successful and rewarding business venture. Book a consultationBook a consultation with our office to ensure you are compliant with all relevant laws and regulations.

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